How Gamification Increases Employee Learning and Engagement with Dutch Driver

  • 18 Aug 2015
  • 11:30 AM - 1:00 PM
  • Redstone Federal Credit Union - Wynn Drive in Huntsville


Registration is closed

Would you like to motivate your customer like they play Candy Crush? Would you like to engage your employees like your kids play video games? Gamification Design can show you how to hack motivation and achieve it.
Gamification is the use of game elements and game dynamics in non-game arenas.   

Since the beginning of the gamification industry in 2010, over 350 companies have launched major gamification projects. These include consumer brands like Major League Baseball, Adobe, NBC, Walgreens, Ford, Southwest Airlines, eBay, Panera Bread and Threadless among others. For B2B companies Oracle, SAP, Jive, Cisco, Pearson and Salesforce, gamification has emerged as a key element in the consumerization of their enterprise strategy. And in 2012-2013 alone, consulting behemoths Deloitte, Accenture, NTTData and Capgemini began practices targeting gamification of Fortune 500 companies. 

 All is not easy peasy because Gartner predicts that 80 percent of gamification will fail due to poor design and implementation. 

Training and development are the entry drug of gamification for many organizations.  Once they get a tastes of its power used in onboarding to mastery, they are hooked and willing to buy more.   

Dutch Driver, certified Master of Gamification, unlocks the mysteries of how Gamification might be used in enterprises as a sustainable solution to the challenges of motivation.Dutch is an expert in Adult Learning Theory and Employee Engagement. His research in gamification has generated successful strategies to accelerate employee learning and improve Employee Engagement. So, if you want to know why you are addicted to Candy Crush and why people learn more effectively and efficiently via playing games, come hear Dutch speak at our August event!



Dutch Driver's 15+ years in organization development embraces a broad-reach of sectors; chiefly in Aerospace, the Federal government, Healthcare, Higher Education and non-profits.

Taking a year long sabbatical, he focused his effort and time on a deep-dive learning program for bringing gamification using human-centered design into the enterprise. In June, 2014 he completed the Level III Gamification certification capping off his journey into the mysteries of gamification, motivation, behavior modification.  

Dutch is a NASA certified Lean Six Sigma Black Belt, a Certified Scrum Master in the Agile project management process, certified at Master Level III in Gamification, and certified Myers-Briggs Type Indicator provider. 

He holds a B.A. in Communication from McMurry University and a M.A. in Speech Communication from Texas A&M University. He is a self-described Techo Geek/Nerd.

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